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One tip I can give you is that Google doesn’t have a specific word count to target, but when creating content, think about a random surfer. Answer everything the query needs above the fold with clinical precision, as much as you can, without sounding too mechanical. Be conversational; don’t write novels.
One of the biggest problems with many sites, and something you can exploit to beat competitors, is the extra fatty fluff contaminating the SERPs. Pages are bloated with filler content that adds zero value to the user.
I like to call it SEO Cholesterol. Too many sites are clogged with it, and it’s exactly why some users on the internet append “reddit” to Google’s search bar. They’re skipping your content because it doesn’t respect their time.
