Forums › Forums › PPC › Is self-serve CTV viable for larger budgets? › Reply To: Is self-serve CTV viable for larger budgets?

  • InevitableImpress850

    Guest
    March 4, 2026 at 7:29 pm

    I’d challenge the goal slightly: chasing a “Meta-like” self-serve CTV experience is the wrong bar. CTV at scale is a media planning problem, not just a buying problem. Work on solving supply quality, content adjacency, and reach curves first. Then build a lightweight in-house trading workflow. CTV platforms feel immature because most teams skip the planning layer entirely.