Forums › Forums › PPC › Is self-serve CTV viable for larger budgets? › Reply To: Is self-serve CTV viable for larger budgets? ppcbetter_says Guest March 4, 2026 at 6:38 pm Your CAC is exploding because you’re bidding to the wrong goal. The main problem with CTV is robot views. Fraud is rampant. If you’re going to buy CTV maybe split test it against about the same budget for podcast live read style ads.
