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>My takeaway – SEO takes time not just for the work to compound, but Google can take a long time to run their algorithm, and adjust the SERPS accordingly
Sorry but this is patently untrue. Pages pass through the indexing systems in seconds.
Google is made up of algorithms – not website appreciation committees that meet monthly.
>t. My theory – Some niches are too small or uninteresting to Google. So they take their sweet time expending resources to run their algorithm and adjust the SERPS accordingly.
This is easy to test – take the same content and put it on a domain with Topical Authority that covers that content – it will rank faster.
The reason people observe time: is that they cannot see what is happening upstream from the page. And this observation is as old as the hills. Either a link you had placed was on a page that suddenly started getting traffic or another page started ranking higher and started getting clicks – giving that page authority and it passed it to the next.
But there is no “niche” or topic that Google needs more time for. IT doesnt segment sites (apart from YMYL and these are much, much narrower that people think) – its largely agnostic to most content types.
> and communicate to customers that SEO can take 1+ years to deliver results.
If you’re in this position, you simply have an authority access issue
