Reply To: Added lots of content for important keywords via Topic Cluster Model, and now we don’t rank at all for local search?

[yekedero]

Sounds like you diluted your local relevance by flooding the site with broad, topical content. Google’s now confused about whether you’re a local business or an informational hub. Those location-specific pages might also be cannibalizing each other. I’d consolidate the thin location pages, make sure your GBP is dialed in, and add strong local schema markup. Clicks without sign-ups screams mismatched intent, so you’re likely attracting informational traffic instead of transactional local searchers.