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2 leads a day staying flat while you scale budget from $100 to $500 is a signal that you’ve probably hit the ceiling of available search demand in your area, not that the account needs more time. More budget can’t create searches that aren’t happening.
What most people miss at this stage is expanding the service area if possible, adding more service types to capture adjacent searches, or layering in LSA alongside search ads. LSA for locksmith and garage door especially tends to have strong lead volume at a lower CPL than search and the two channels together usually outperform either one alone.
4 months is enough time for the account to have matured. The question now is whether the growth ceiling is the account or the market.
