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in my experience, if u are still at ~2 leads/day after 4 months and a big budget increase, it usually wont “mature” into more volume by itself. that’s a ceiling.
most common ceilings are limited impression share on high intent terms, tight geo/hours, weak ad rank, or the site/call flow not converting (slow lp, bad form, missed calls). budget only helps if u are losing volume due to budget or rank. otherwise it just spends more on the same limited pool.
check search impression share + lost is (budget vs rank), then click to lead rate by device, then call answer rate. that will tell u where the cap is fast.
