-
four months in with flat lead volume usually points to constraints, not patience. if you are at 2 leads a day on 500 a day, check 1 impression share lost to rank and budget in auction insights, 2 search term report for wasted spend and add negatives weekly, 3 conversion tracking and call handling to confirm every call over 30 seconds is counted and answered live. a plumber i worked with was stuck at 3 leads a day for months, we tightened keywords to service plus city and improved ad strength and calls doubled in 3 weeks without raising budget. in most local niches volume scales with impression share and geo coverage, not account age.
