Forums › Forums › PPC › Anyone here leaning harder into YouTube Demand Gen for ecom? Seeing some weirdly strong results › Reply To: Anyone here leaning harder into YouTube Demand Gen for ecom? Seeing some weirdly strong results This-You-2737 Guest March 3, 2026 at 3:52 am My internal rule: if I can’t explain the role of YouTube in one sentence to the client, I don’t scale it. “Upper funnel” is way too vague for most people paying the bill
