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You can either:
A. 301 redirect the domain to yours to get their link equity
B. Rebuild a website on it to have two websites positioned in the SERP, capturing more clicks, and thus leads/sales
C. Park the domain to prevent any competitors from using it in the future
Most of the time, people go for option A since it’s the easiest to set up, while still benefiting their main site, but option B can be even more profitable, especially if the domain is not branded.
