Reply To: Does this warning prevent optimizing for conversions? “Your ad may not be optimized for conversions because we haven’t received any activity from the conversion you selected at all or in more than 14 days. To optimize for conversions:”

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it usually does not fully block optimization but it means the algorithm has little or no recent conversion data to learn from. without consistent events it will struggle to optimize effectively and may default to broader signals.

triggering a real test conversion helps but you typically need steady volume over time for proper learning, not just one event.