Reply To: Does this warning prevent optimizing for conversions? “Your ad may not be optimized for conversions because we haven’t received any activity from the conversion you selected at all or in more than 14 days. To optimize for conversions:”

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That warning usually means Meta doesn’t have enough recent conversion data to optimize your ads properly, so yeah, it can hold back the campaign from really dialing in. Triggering a test purchase might kickstart the learning phase again, but if conversions stay sparse, the system struggles to find the right audience. Instead of stressing over manual tweaks, tools like Didoo AI can automatically test and scale the best converting setups so you’re not stuck chasing those early conversions yourself.