Reply To: Does this warning prevent optimizing for conversions? “Your ad may not be optimized for conversions because we haven’t received any activity from the conversion you selected at all or in more than 14 days. To optimize for conversions:”

[stovetopmuse]

It won’t block delivery, but it will definitely hurt optimization.

If there are zero or very few recent conversions tied to that event, Meta basically has nothing to learn from. So it’ll deliver, but it’s guessing instead of optimizing.

Triggering a test purchase helps confirm tracking, but one conversion won’t move the needle. You usually need a consistent stream for the algo to stabilize.

If volume is low, sometimes it’s smarter to optimize for a higher funnel event temporarily, like add to cart or view content, until you can generate enough purchase data. How many conversions were you getting before the 14 day gap?