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Nearly everyone who gets into SEO quickly realises it’s a lot different than what they thought. Unfortunately that is due to so much misinformation being spread – just looking at your points:
* You don’t need to know Excel to do SEO. It’s a useful skill to have for sure but not necessary.
* No one asks for certificates, they want to see results. Third parties will offer courses/certificates but why care about them. Would you hire someone with loads of certificates or someone with none who gets their clients ranking at the top of search engines?
* If you’re new, you can try joining an agency and learn. Or you can try going on your own, look at your own network and see if anyone wants help with their SEO and learn that way. Like so many other trades you learn through mistakes and identifying what works and what doesn’t. There is no right way, just keep learning.
* Ask questions and search past questions in this subreddit you can learn some stuff very quick and as well as sifting through the bad advice.
