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  • TTFV

    Guest
    February 27, 2026 at 4:02 pm

    Roles are evolving to be more strategic. It’s true that there won’t be as much demand for day to day PPC management and that each PPC manager will be able to handle more (strategic) client work due to AI.

    But of course that’s true across most professional service jobs… there will be fewer but better gigs. This has happened forever, every time there’s a new tool that makes work more efficient.