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You have to grow up (like a tree) from PPC – it’s the base level skill now. But people are always going to want a trusted advisor to ask about what’s happening with their money. Also with ppc comes the implied assumption you are going to grow their business. This is just real, even if it shouldn’t be.
So in that spirit don’t transition away from ppc but add skills like understanding landing pages, understanding offers, understanding attribution and tracking setup, understanding AI and automation and where it can be applied and where it shouldn’t be applied, understanding more of how business works so you can continue to be that advisor.
