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fair thought, automation is eating buttons not brains and ppc folks who adapt are doing fine. the move i see most is into growth or marketing ops by doubling down on 1 data storytelling with ga4 and simple sql queries, 2 creative testing frameworks that tie copy angles to audience segments, 3 conversion rate experiments on landing pages not just bids, a teammate of mine shifted from pure google ads to growth lead in 9 months after running one a b test per week and documenting lift in a simple sheet. if you stay only in platform tweaks the runway is shorter, if you own revenue impact the runway gets longer with a rough benchmark of 10 to 20 percent lift from structured testing.
