Forums › Forums › PPC › Abit worried about the Future in PPC › Reply To: Abit worried about the Future in PPC
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s_hecking
GuestFebruary 27, 2026 at 12:41 pmIt’s not a bad idea to add complimentary skills to your quiver. Lots of future roles in PPC will likely require a few different hats (analytics, basic scripting knowledge, HTML, security, etc). After a few years managing accounts, look for mid-management type roles. You’ll likely spend more time in data and analytics once you move up a role (spreadsheets, dashboards, etc)
PPC-only jobs will likely become more scarce unless you’re running larger accounts. Small business PPC is likely to be most affected.