Forums Forums PPC Abit worried about the Future in PPC Reply To: Abit worried about the Future in PPC

  • s_hecking

    Guest
    February 27, 2026 at 12:41 pm

    It’s not a bad idea to add complimentary skills to your quiver. Lots of future roles in PPC will likely require a few different hats (analytics, basic scripting knowledge, HTML, security, etc). After a few years managing accounts, look for mid-management type roles. You’ll likely spend more time in data and analytics once you move up a role (spreadsheets, dashboards, etc)

    PPC-only jobs will likely become more scarce unless you’re running larger accounts. Small business PPC is likely to be most affected.