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Just evolve like the industry is. I was concerned when Google began announcing nee AI features 4 years ago that would make all of us unnecessary. That just for search Ads which is broke AF right now.
The world is changing online more rapidly than ever. Ahrefs came out this month with new data that Google SERP CTR is down 58% since Gemini overview was fully added.
What did (smart) marketing managers do last year in response to losing 30-40% of digital revenue and opportunities? Increase ad spend. Reportedly by 31% so far on average since April 2025.
Google search Ads are dying and Google is becoming a DSP engine essentially with pmax and video. OpenAI Ads are coming soon. Then Gemini overview.
We are still needed but not if you think you’re a master of keyword stuffing and negative keyword lists. Every body needs a new bag of tricks.
