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Google wants people to continue using Google Ads, right? It’s where they get a huge amount of their revenue from.
Who wins in Google Ads? Who gets the lowest cost per click? Who does Google send the lion’s share of the traffic to?
It sends it to the people who’ve got the most relevant pages that match what the person is searching for.
Whatever you are optimising for now inside Google Ads, even if that’s going away, the optimisation becomes on-page optimisation. How can you make sure, for yourself or your clients, you are optimising in a way that Google is going to reward you for having the best page with the highest relevancy and user experience – rewarding you the lowest cost per click? That’s what the name of the game always has been. That’s what the name of the game always will be.
