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for week one that’s pretty healthy, 4 percent lead rate and a closed sale already means the traffic is at least qualified. i’d focus less on cpc and more on cost per lead and cost per sale, especially with a $2k ticket.
for leadership, frame learning phase as the system calibrating bids and audiences, early volatility is normal until you have enough conversion data to stabilize. how many conversions are you feeding back into the account so far?
