Reply To: Tips for growing into SEO Lead role?

[WebLinkr]

* Own the keyword universe
* Research
* Keep it up to date
* Competitor Analysis
* Own the data
* Conversions
* Leads
* GA4
* Tracking into sales / CRM
* Cross-checking Branded PPC that originates at SEO
* Content Schedule
* Build your SERP Report
* Build your Gap Report
* Layout your content plan
* Talk to your sales team – map the customer journey = content
* Reports
* Build custom SEO Reports
* Show % done = sales/leads increases
* Web Maintenance
* Ship “Technical audits” BS to the web team
* Build internal links manually / judiciously
* AI/LLM
* Take your best buying terms/keywords and reverse the QFO
* The QFO is the prompt searches that LLMs do
* Rank for those
* Show referrals from LLMs = SEO won business

Thats it!