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The ranking value of a domain is almost zero now. The domain used to be the one absolutely unique identifier computers could use. Nowadays the brands themselves are a named entity and all the authority (if there is such a thing), trust, and related entities connect to that. Even the value of a link to your web site – it still passes up to the brand that owns the web site/domain, no longer the domain itself.
It’s just that a bunch of the people and none of the tools seem to have realized that, yet.
