Forums › Forums › PPC › Is server side tagging worth it › Reply To: Is server side tagging worth it

  • ernosem

    Guest
    February 26, 2026 at 9:26 pm

    Some CRM software eg Hubspot has an integrated multi-touchpoint tool, so it can tell you the original source of the lead. Unfortunately this is also cookie based, so no cookie means no attribution.
    There are two other B2B focused tools, they are not exactly server-side, but for attribution purposes.
    Dreamdata & Ruler Analytics both built for the B2B space. I have seen Hubspot from the inside multiple times, I just heard about the other two, but might worth checking.