Reply To: Is server side tagging worth it

[isired]

After overhauling our tracking setup (that was cobbled together as IT staff changed and Google changed) we got correct attribution & full utm pass through on about 99% of user records; we inplemented server side and closed that to 98%, which is acceptable, as we’re using offline conversion tracking as well so a good % of the 2% are matching with phone & email provided, no GCLID.