Reply To: Is server side tagging worth it

[springbd]

if your conversions are coming offline from a crm then server side tagging is basically mandatory to fix that direct traffic over attribution.. client side pixels drop the original click ids because of ad blockers or safari tracking prevention so when the crm finally reports the sale the platform just defaults to direct or branded search.. passing that offline conversion back through a server container lets you stitch the user data back to the actual top of funnel click..