Reply To: Is server side tagging worth it

[Luc_ElectroRaven]

I’ve deployed it across many clients.

time to setup depends on how familiar you are with the process.

it usually recovered 20 – 30% of data loss.

It works across all platforms and if you’re uploading offline conversions it’s actually more useful I think because you really need to grab the click ids and other info so you can match the records.