Forums › Forums › Social Media › I can see people are interested in my content. They just never do anything about it. › Reply To: I can see people are interested in my content. They just never do anything about it.

  • affogatoappassionato

    Guest
    February 26, 2026 at 4:05 pm

    This is marketing 101. Or maybe 201 haha. Social media is not a high intent space. Especially not organic posting.

    If you want high intent, advertise on Google. That’s where you find the “I am looking to buy right now” people. When someone is on social media, by definition they are not in “shopping mode”. If they were, they would close social media and go to Google or Amazon or your website and shop.

    Social media is for establishing authority, credibility, warming up potential leads. If you want higher conversion rates on social media platforms, then run ads on them. If you are just doing organic content, you should not expect sales directly from a post. This does not mean you are wasting your time and effort! On the contrary, the engagement is great and is helping to build awareness and trust for your brand.

    (Edit: typo)