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This drop is pretty normal and not about quality. it’s about audience mismatch and algorithm signals.
Your followers came for faceless spiritual content. When you switch niche and start showing your face, a big part of that audience won’t engage the same way. Lower early engagement = less reach. Plus, Instagram has already categorized your account in a specific niche, so a hard pivot confuses the system.
I would go back to the old niche on this account and start a separate one for the new niche. That way you’re not fighting your existing audience while trying to grow something new.
