Forums › Forums › PPC › New Google Search Ad – very expensive irrelevant clicks › Reply To: New Google Search Ad – very expensive irrelevant clicks
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TTFV
GuestFebruary 26, 2026 at 10:48 amUsing only exact match keywords would help with irrelevant queries for your new campaigns. But adding negatives is something you’ll still need to do for a while.
As for bidding strategy, if you expect a low number of conversions to start (<10/month) I would use manual bidding for now. If you expect more you can start with Max Conversions.
You are in a highly competitive niche… if you’re inexperienced with Google Ads you’ll probably not get very good results. I recommend hiring an expert or consider Google Local Service Ads.