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Early days can be messy, especially in home services where competition is heavy. CPCs in that range aren’t crazy depending on location, but irrelevant intent usually means match types are too broad. Tighten to phrase or exact, and make sure your ad copy clearly says “full service renovation” to filter DIY clicks.
For bidding, many start with manual or max clicks to gather data, then shift to a call focused conversion strategy once you have real conversion tracking in place. Also double check your search terms report daily. That’s where the real story usually is.
