-
Most of the conversion data has washed out at this point so it’ll need to gather fresh conversions to relearn what works most efficiently.
I would sit on in for a full three weeks and see if it’s recovering close to where it was before. If it’s still miles away you might try adding search themes, optimizing creatives, and adjusting settings some… many new features and changes have happened since 2023.
Even when a campaign works really well for a long time without touching it, it can usually work even better through regular optimization.
