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> Every article gets a detailed brief. Target keyword, secondary keywords, search intent, outline with H2s and H3s, competitor URLs to reference, and a word count target based on what’s ranking. My writer told me my briefs are the most detailed she’s gotten, and I think it’s because the research observations make them more specific.
Please fill the gap here – how is this part being produced? just based on competitor page analysis? Or are you adding something into the mix.
