Reply To: Perfomance max placements

[Plenty_Guarantee_928]

you cannot control placements in pmax, so you control inputs and exclusions. you are right to check placements, low quality inventory can drain spend fast and make smart bidding learn the wrong signals for your business. 1 add account level placement exclusions for mobile apps and categories you do not want, plus brand safety exclusions and negative keywords at account level, 2 tighten asset groups by splitting by product or intent and feed each with strong audience signals built from converters not broad interests, 3 review insights weekly and move clear search winners into a separate search campaign to ring fence high intent traffic; last month we excluded 120 app placements and saw cpa drop from 38 to 24 in three weeks. pmax works best when 60 to 70 percent of conversions come from strong feed and search signals not random display reach.