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7.75% CTR with 1% conversion rate points directly at the landing page… B2B buyers in industrial niches need specs, certifications, MOQ details and trust signals immediately visible, not a generic form.
The buying cycle here is also months long not days… add a lower friction CTA like a spec sheet download or sample request alongside the main inquiry form so early-stage researchers have somewhere to go without fully committing. Negative keywords around research terms like “what is” and “how to” will clean up intent significantly too.
