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You have to have a more solidified / legitimized Brand strategy around it if want to do long term. Did it for years – hundreds of projects, multiple partners. Helped build hundreds more for others as a service. You have to expect that getting a verified GBP will get flagged, and.. then .. what do you do? You have to be able to keep that asset alive, or else be on a ridiculous system of churn and burn which doesn’t work now.
I have legitimate local clients that have had to spend months reverifying Google listings doing video calls and submitting paperwork.
I still work with a handful of lead gen sites (the old way) in a tiny portfolio whittled down from hundreds, and think of them as eggshells – if any of them get flagged, they’re throwaway. Instead, I recommend to use the skills to partner with a real company.
