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Sounds like you have a sorta fluid relationship with them on what they actually do. Which doesn’t mean to say they do nothing, but for clarity, you should ask them to qualify what they do on a routine basis and what you can expect from them. Both in what you should be ranking for and how that will drive in more business.
I niche in the legal space, as long as the SEO firm
isn’t Scorpion, then there’s potential if there’s growth. One thing that helps with my clients is:1. Getting on the same page business strategy wise, i.e. client says I want to close X amount of DUI, PI cases etc from X county, how can we achieve that?
2. Then we go back and forth to build a plan and measure success based on what converts, from where and how.
Most clients don’t need to know every detail but they need to know what our collective goals are and the steps in order to achieve them.
