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For social media, you can try leading with social proof. Reach out to a few happy customers and ask for a quick video or photo of the product. You can keep them anonymous if need. The important thing is showing the product being used by actual customers. Then you can build a few UGC-style posts from the best ones. That’s something Ankord Media suggested to me when we were looking for a more natural way to turn customer feedback into content. Real customer clips and simple product-in-use videos are a great way to build trust and make it easier to win new customers.
