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Congrats on the traction! A few things that worked well for me when scaling:
1. TikTok organic — still massively underpriced attention. If your product is visual or has a wow factor, short-form video can drive insane traffic for free. Post 2-3x daily and test different hooks. If you’re targeting the US market specifically from abroad, make sure your account is set up properly (device location matters a lot for TikTok’s algorithm).
2. Email flows — post-purchase sequences are gold for repeat buyers. Welcome series → education → cross-sell → win-back. Klaviyo or Mailchimp can automate all of this.
3. UGC ads on Meta — take your best-performing organic content and run it as paid ads. The content that already works organically will usually crush it as a paid ad too.
4. Loyalty program — even a simple points system increases repeat purchase rate by 20-30% in my experience.
What’s the product category? That would help give more specific advice.
