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A lot has changed but not in the way people expected.
The biggest shift is that social media is now interest-based more than follower based. Five years ago your feed was mostly people you followed. Now it’s algorithm driven. You don’t need a big following to go viral, but attention is way more competitive.
Short form video dominates everything. Even platforms that weren’t video-first now push reels/shorts heavily.
AI has definitely accelerated content creation captions, hooks, visuals, even fully AI-generated influencers. The upside is efficiency. The downside is volume. There’s more content than ever, which makes clarity and authenticity stand out even more.
Also, audiences are savvier. They scroll faster, spot generic content instantly, and reward personality over polish.
If you jumped back in today, the learning curve wouldn’t be technical it would be strategic. The platforms reward strong positioning much more than just “posting consistently.”
Are you thinking of going back for personal use or business?
