Reply To: But in your experience, does maximizing clicks only drive junk traffic, or is it just my impression? Is it better to use manual CPC to collect data?

[No_Stranger91]

I like manual cpc more for data collection, like the first few days/weeks of starting a new campaign/account. Mostly used with phrase or exact match. Personally I have seen disaster happen when you combine maximise clicks with broad match. Wildly irrelevant queries and wasted spend, sometimes with extreme cpc’s. With manual cpc at least you have some control, before you can switch to smart bidding when utilising conversion data.