Forums › Forums › Social Media › I’m so frustrated with TikTok — why do some videos blow up and others die instantly? › Reply To: I’m so frustrated with TikTok — why do some videos blow up and others die instantly?
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Taylor_To_You
GuestFebruary 19, 2026 at 5:12 amTikTok mostly “tests” each video on watch time and completion. So two similar videos can split fast if one hook holds attention longer in the first 1–2 seconds. ([TikTok Newsroom](https://newsroom.tiktok.com/en-us/how-tiktok-recommends-videos-for-you?utm_source=chatgpt.com))