Reply To: I’m so frustrated with TikTok — why do some videos blow up and others die instantly?

[Taylor_To_You]

TikTok mostly “tests” each video on watch time and completion. So two similar videos can split fast if one hook holds attention longer in the first 1–2 seconds. ([TikTok Newsroom](https://newsroom.tiktok.com/en-us/how-tiktok-recommends-videos-for-you?utm_source=chatgpt.com))