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1) Sounds like a terrible client
2) You should be optimizing for total profit margin. For example, 17X ROAS on $100 spent < 5X ROAS on $20K spent. You need to know the economics of the client very well and optimize for overall profit margin MoM.I do this for service businesses in Google Ads. My main goal is to get them the most amount of jobs for the lowest price. So we boost ROAS and reduce CAC. We meet once a month to look at # of closed clients and sales.
