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Desired/required ROAS is specific to each advertiser. A reseller for say highly competitive big ticket products where the OEM sets the price may make a very small margin. Thus they need a very high ROAS to make a decent profit.
You could look at what ROAS competitors are aiming for in the niche to get a ballpark of what’s “normal”.
And of course, some clients are just out to lunch and don’t understand about client lifetime value or are focused on keeping the lights on from a cash flow perspective… these clients can be difficult since you are very restricted.
But sure, advertisers can always take less ROAS to drive more unit sales which is often more of a new client acquisition strategy focus.
