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Did he give you any context on why he wants higher ROAS?
ROAS alone doesn’t really mean anything. It’s only useful in context.
Like if 70 of those conversions came from branded keywords… that ROAS is probably actually a lot lower
And you need to understand what the profit margin is on items etc.
I think you need to ask him why he’s asking for more ROAS. Is it because he is not seeing much profit left in his bank account at the end of the month?
If that’s the case, it’s a valid concern that this ROAS number is not useful.
If he’s making a ton of money and he’s just asking for more to be greedy, then yeah it’s ridiculous lol
But don’t assume that’s the case first. Get curious about the business and his motivations.
I couldn’t see your screenshot btw so sorry if some if this was addressed there.
