Forums › Forums › PPC › What tools are you using to manage large Google Ads accounts? Or even using any 3rd party tool? › Reply To: What tools are you using to manage large Google Ads accounts? Or even using any 3rd party tool?

  • fathom53

    Guest
    February 18, 2026 at 4:04 am

    Tools can save you time and money but you need to know how to do the task manually and then figure out what you can automate. Then pick the right tool to automate part or all of the steps in the process. Most people just gets tools because they think it will help without understanding what steps they are trying to automate.

    We have rules, scripts and even tools like Supermetrics to automate reporting and Looker dashboards. We have Feedonomics for automating shopping feeds and everything that goes with that. Those are our main two tools that integrate with Google Ads, Shopify and GA4 within our tech stack.