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I manage Google Ads accounts for my clients, but I don’t use tools like Optmyzer or Adalysis right now. For me, the biggest pain point wasn’t audit or alerts, it was reporting. So I use a Google Sheets add-on called Two Minute Reports. I basically connect my client’s ad accounts, pull in the KPIs, and build reports directly inside the Sheets. Works for Looker Studio as well.
Once it’s set up, I just schedule the reports to auto-send updates to clients. So in my case, I simplified and automated instead of adding more dashboards.
If you’re looking for heavy optimization workflows, tools like Adalysis might be useful. But if reporting is your biggest struggle, you might not need a full optimization suite. That’s been my experience.
