Reply To: Why is PMax the standard campaign type used by all advertisers nowadays?

[Single-Sea-7804]

PMAX is the future that Google wants for PPC in general. Full automation, what moves the needle is the quality of you assets and 1P data. Most people that are using it in industries where it doesn’t make sense are using it because it’s so pushed on from Google when you first log into the platform.

You’re not wrong about it having crappy placements a lot of the time, but usually that includes Display, Discover, or some of YT. You can limit that with proper signals and things like that but it takes time. Sometimes, with the proper set up and audience targeting you can get some use out of PMAX.

But you’re right, most brands would be better off with more control like in Standard shopping and such but usually go for a hybrid model where they separate winners and losers in either PMAX or Stan Shopping