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Most accounts we audit in the UK aren’t defaulting to PMAX.
We audit 5-10 accounts per month, for Lead Gen I’d say the majority put the bulk of their budget into Search.
For Ecom PMAX is everywhere, and most accounts are running PMAX without excluding brand, so the ROAS/Conversion volume is massively skewed.
PMAX does have some benefits over Standard Shopping I.E access to more bid strategies (Target CPA & Maximize Conversion Value).
