Forums › Forums › PPC › Why is PMax the standard campaign type used by all advertisers nowadays? › Reply To: Why is PMax the standard campaign type used by all advertisers nowadays?

  • fathom53

    Guest
    February 17, 2026 at 4:45 pm

    Maybe you have just seen a bad batch of ad accounts. A lot run people because it is easy, and a lazy way to run the ad account. Too many set and forget it and clients don’t review what is going on enough or demand better work from whoever is running the ad account.

    You can run PMax Feed Only, that way most of your ad spend (90%+) goes towards SERP and and shopping ads. Most of our client accounts run a mix of PMax, search, standard shopping and even some Demand Gen and YouTube when it makes sense. No ad account should just run one campaign type.